2015 has been a rough year for Chipotle, especially with their recent closing of stores due to food borne illness on the west coast of the U.S.
The food chain likes cooking with fresh ingredients to put in their signature burritos and bowls, which is their main marketing strategy that Americans love.
Their famous carnitas were recently taken off of their menu nationwide due to supplier issues, and they wanted a new supplier fast in order to maintain the demand for the meat.
They began to use a British supplier and restored carnitas in some of their stores. According to NPR, the supplier does sometimes use antibiotics in sick animals. This means that stores can potentially have signs that explain the recent E. coli breakouts from Chipotle's food.
These outbreaks have occurred in Oregon and California, causing dozens of stores to close due to investigations being done on the West coast to help the chain to figure out how to fix this issue.
“Having three outbreaks over the course of two to three months is highly unusual,” food poisoning attorney Bill Marler told BuzzFeed News. “I think corporate leadership needs to step back at look at their food safety culture.”
Chipotle claims that they are at higher risk for food-borne outbreaks than other popular food chains in the United States. They say their meat and produce products are fresh rather than frozen and their employees use traditional cooking methods rather than automation.
They have recently hired two food safety consulting firms to help them conduct environmental investigations, and Chipotle is being commended for cooperating and taking broad enough action.
Hopefully the food chain will figure out why there are so many outbreaks happening and fix it soon, so America can go back to eating their favorite Mexican cuisine.
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